From ANZ to the US – Key Lessons from Successful Expansions.
Louise Hunter Louise Hunter

From ANZ to the US – Key Lessons from Successful Expansions.

Many founders underestimate the fundamental differences between Australia, New Zealand and the USA, assuming that their ANZ success will seamlessly translate across the Pacific. It won’t. Whether you’re at the early planning stage or already setting up in the US, these practical lessons from those who’ve gone before will help you navigate the transition.

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The Capital Trap: Why "Well-Funded" ANZ Companies Run Dry in the US
Louise Hunter Louise Hunter

The Capital Trap: Why "Well-Funded" ANZ Companies Run Dry in the US

What seems like a fortune in Sydney could be pocket change in Silicon Valley. Every year, ambitious ANZ tech companies arrive in the US market flush with funding, only to discover a brutal truth: their war chest isn't nearly as deep as they thought. It's a story that plays out with haunting regularity, leaving promising companies stranded between markets – too committed to retreat, yet too underfunded to advance.

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Playing Offense in a Defensive Market.
Louise Hunter Louise Hunter

Playing Offense in a Defensive Market.

Amid global uncertainty and a falling AUD, smart Australian tech companies are expanding, not retreating from the US market. Currency advantages and competitor pullbacks are creating a golden opportunity for Australian tech firms. Here's why playing offense might be your smartest defensive move in 2024.

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Building a Distribution Network for the US Market.
Louise Hunter Louise Hunter

Building a Distribution Network for the US Market.

Cracking the US market isn't just about hiring salespeople. There’s a strategic mix of direct sales and partnerships that successful ANZ tech companies consistently use to break into the world's biggest tech market.

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Trump 2.0
Louise Hunter Louise Hunter

Trump 2.0

As Asia-Pacific tech entrepreneurs watch the US political landscape shift, one question looms large: How will Trump's return to the White House affect our industry? While uncertainty breeds anxiety, a closer look at the emerging dynamics suggests a more nuanced picture than the headlines might indicate.

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Staffing and  Resourcing in the USA.
Louise Hunter Louise Hunter

Staffing and Resourcing in the USA.

Expanding your ANZ tech company into the US market isn't just about your product—it's about building the right team, understanding complex hiring dynamics, and navigating a dramatically different employment landscape.

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USA Tech Ecosystems.
Louise Hunter Louise Hunter

USA Tech Ecosystems.

A comprehensive guide to America's tech hubs: Uncover the distinctive characteristics of Silicon Valley, Boston, New York, Chicago, Austin, Texas, and Denver/Boulder. Learn how each region's unique ecosystem drives technological innovation, attracts talent, and fuels startup growth.

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USA Market Definition.
Louise Hunter Louise Hunter

USA Market Definition.

Market Sizing Through an Insider's Lens. Let me share something they don't teach in market research reports: In the US, your market size isn't just about numbers—it's about narrative, positioning and understanding the complex ecosystem that turns potential into reality.

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